Square logo with the text 'SXM SOUTH MIDNEST' and a stylized 'SXM' with a diagonal line, and additional small text underneath.

ELEVATE YOUR SELF-CARE TO PURE LUXURY

Our artisan-crafted products blend Southern charm and Midwestern resilience to bring you an indulgent experience designed to nourish your inner self.

Browse Collection
A beautiful young black woman entrepreneur in a grey shirt and brown apron making self care products in craft studio workshop.
A black and white logo with the text 'S / M' at the top, 'Southern Midwest' in the middle, and 'Est. 2023' at the bottom. The logo features a diagonal line slicing through the 'S' and 'M', with small icons of Texas and Minnesota flanking 'Est. 2023'.

About SxM

South x Midwest is a Black woman-owned brand that invites you to elevate your self-care to pure luxury. Born from my journey of resilience and creativity, this brand is a personal expression of the rituals that help me manage my depression and anxiety, reminding me of the power of grounding oneself while indulging in luxury for my inner self.

Each product reflects my belief in embracing Southern charm and Midwestern soul, blending artistry and authenticity into every item. South x Midwest's products are Handcrafted with Heart, Defined by Authenticity, and Elevated for Luxury. Each piece is thoughtfully crafted to turn self-care into a meaningful ritual, inviting you to connect with your highest self through refined, artisan-crafted luxuries.

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FEATURED PRODUCTS

Our collection is crafted with intention, allowing you to explore and select products based on scent profiles that speak to your unique sense of style and ambiance. Shop by scent and discover the perfect blend of warmth, refinement, and serenity for your personal sanctuary.

Holiday Nostalgia Collection
$50.00
Green Ego
$25.00
Self Centered
$25.00
Pixelated text that reads 'Free Sample Kit' with a small graphic of a smiling face or character to the right

Join the Inner Circle & Discover Your Favorite Scent.

We invite you to subscribe and claim your free sampler of our artisan-crafted products. Test the quality and find your perfect ritual—it's the best way to shop with absolute confidence!

This exclusive offer is completely free

Get Free Sample
logo seal for hand made products in script font and black silhouette of hands making a heart symbols

Handcrafted with Heart, Defined by Authenticity, Elevated for Luxury

Our promise to you is simple: to create artisan products that elevate your self-care experience through unmatched quality, craftsmanship, and exclusivity. Here’s what sets us apart:

Elevated Luxury
We believe in offering more than just a product; we offer an experience of pure indulgence and refined elegance. Each South x Midwest creation is crafted with carefully sourced, high-quality ingredients and produced in small batches to ensure perfection. Our attention to detail ensures every element, from formulation to finish, embodies the essence of luxury.

Commitment to Integrity
Rooted in Midwestern values, we approach every step of our process with honesty, authenticity, and meticulous care. From the ingredients we select to the final testing phases, our commitment to quality and purity is unwavering. This integrity ensures that each product reflects the high standards you deserve.

Warmth and Community
Guided by the spirit of Southern hospitality, we strive to create a sense of warmth and community in everything we do. South x Midwest is more than a brand; it’s a connection. Every interaction, from customer service to the moment you experience our products, is filled with intention and care, promoting well-being, balance, and connection.

“At South x Midwest, luxury is not just a word—it’s a standard we live by.”

Black and white logo with the word 'EST.' followed by the year 2023, flanked by outline silhouettes of the state of Texas on the left and California on the right.
South & Mid West logo with black background and white text